TechBytes Interview with Dan Cohen

“We have seen that there has been a 15% growth in mobile search queries that take place in stores. However, that doesn’t mean that shoppers are always looking up your competitors and whether they can get a cheaper deal elsewhere.

“In fact, shoppers are more likely to be searching for more information about you and your brand. In addition, mobile means that customers can start their shopping from home, add various products to their cart, then come into the store to take a closer look and finalize their purchases, or the other way around.

“So with the rise and rise of mobile, it’s paramount that retailers have unified bricks and clicks strategy.”

Dan Cohen, Savings United’s Group Commercial Director, talks all things mobile commerce with MarTechSeries.

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