13th Nov 2019
Edward Hull, Content Lead – Team UK, shares his actionable tips for advertisers and publishers to get the most out of Black Friday and Cyber Monday this month.
“As BFCM matures in the UK, we are seeing different retailer trends and consumer habits. As well as following your pre-planned strategy, it is essential that you stay on top of trends by analysing the data as it happens, taking an agile approach and reacting quickly.
Analytics can show up-to-the-minute data, but the most valuable information for us is the experiences created by the team and what we discover as we go through the period. Having analytical tools is beneficial. However, optimising for trends can only be done by the people who live and breathe what we do throughout the year.
Read the full article on PerformanceIn.