24th Dec 2019
“eCoupons represents an alternative to advertising, which allows media houses to focus on their core journalistic mission,” Nikolaidis told Publishers Daily. “Our business model offers media companies a combination of benefits not readily available elsewhere.”
That includes actively participating in ecommerce and reaching new audiences at a time when over half the U.S. mobile phone population is expected to use digital coupons. Also, complementing other revenue streams, like separating their coupon site and paywall strategy.
According to Invesp, 31 billion eCoupons will be redeemed worldwide by 1 billion mobile coupon users.
After launching Savings United, Nikolaidis began to partner with media outlets like Wired, the New York Post and PCWorld to help them build their own coupon platforms.
Read more of this interview with, our CEO and Founder, Panayotis Nikolaidis in Media Post.